Foursquare. Gowalla. SCVNGR. When it comes to location-based services, games are obviously red-hot, and users (and the press) are eating them up. increasingly, these services are turning on their revenue faucets as they help businesses set up special deals for frequent customers. But do you really need a game in the first place when you're offering people free sandwiches or discounts on their new jeans? PlacePop doesn't think so. We've been tracking the company since its debut at our CrunchUp last July ? it launched an iPhone app that lets businesses create virtual loyalty cards (think those 10-hole punch cards from Subway, but you use an app on your mobile phone instead of carrying around the actual card).
Source: http://feedproxy.google.com/~r/Techcrunch/~3/TTLdZT-pytw/
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