We all know the story: An exec takes a flight to visit a customer, picks up the in-flight magazine during takeoff before they're allowed to use their laptop or tablet, and reads an article suggesting a new wave in technology businesses must jump on. You get an email as the plane lands or a visit to your office when the exec is back in town asking about IT's strategy for that must-do technology trend.
Sigh. "Here we go again, thanks to those darned magazine writers!" you exclaim (silently if the exec is in the room).
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